E-mail Templates

You will be presented with a list of e-mail templates upon selecting the e-mail templates tab from within your campaign.  You may also create a new e-mail template or delete an existing one by selecting the appropriate item from the tool bar above.  The selected template may be modified at anytime by either selecting the "Modify" item from the tool bar or by simply double-clicking on it.

 

E-mail templates when created contain default values for most of the fields.  These default values should be changed in order to meet the criteria of your campaign.  The figure below is typical of what a newly created e-mail template might look like.  E-mail templates include support for both HTML and Text messages and incorporate a "Message Preview", and "Send Test Message" allowing you to view in real-time how your message will appear to others.  Full support for timed e-mails can be easily accomplished through the use of the e-mail templates  "Offset within Campaign Cycle" field, in conjunction with the "Comparison Date Field for Offset" by default the list sorcerer e-mail marketing program times e-mail delivery offsets from the date the recipient subscribed.  However in some instances you may require the offset of email delivered to be measured from a different point.  For example lets pretend that you sell steel widgets, and you would like a timed sequence of e-mails to begin from the time your customer received the widget and not from the time that they subscribed or became your customer.  By changing the "Comparison Date Field for Offset" this could be easily accomplished.  Through the use of this field and various offsets you can easily have list sorcerer managing multiple timed email sequence all being based upon different fascists of your business.

The activities that may be performed using e-mail templates tool bar are as follows:

Within the Extras Tab you will find the ability to not only change x-headers but also the ability to place validity constraints on your e-mail template.  Using validity constraints you will be able to easily time the duration of a selected e-mail template within your campaign, thereby easily giving you the ability to setup several monthly specials etc. and then constraining each of the monthly e-mail templates to the desired month.  In addition we have also just recently supplied hen integration of an Expression Interpreter that will now allow an expression returning either TRUE or FALSE to be assigned to any email template. Expressions are run dynamically at runtime and will prevent an email template from being used should its expression upon evaluation return FALSE.